Defining a clear purpose for the business and a genuine benefit to the customer clarifies every future strategic decision
“My family were bakers and we came up with one simple idea - frozen dough to create a pizza base. I wasn’t sure if it would work. We went to a food festival and sold out in an hour and a half!
Northern Dough Company
Winning Pitch were there to ensure we could cope; their workshops helped us recognise what our core proposition was
“So I knew we had a business but I was worried about making the mistakes that so many new ventures do – can’t scale up, can’t cope with the growth, lose sight of what they wanted the business to be about in the first place.
“As soon as we started working with Winning Pitch they made us realise the importance of an ‘elevator pitch’, how to be clear about why our product benefited our customers. Our retailers give us valuable shelf space and we had to show our products increased basket spend.
“It became a major marketing exercise for us, and Winning Pitch were integral to it. Their workshops helped us recognise what our core proposition was and craft a concise message around it.
“We also wanted to grow organically and Winning Pitch were there to ensure we could cope with scaling up. It worked. We’re now in 250 Waitrose stores as well as Booths Supermarkets, Ocado, Whole Foods and 130 individual farm shops.
“I don’t think we would have managed that without Winning Pitch getting us off to such a strong start.”