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The Silver Bullets - Rules for Gazelles
Here they are, and they work!
- Create and craft differentiated propositions that stand out from the crowd – don't compete on price, compete on difference
- Develop an effective vision, strategy and execute of a practical game plan – communicate this to the rest of your team – success is 20% thinking and 80% doing
- Drive innovation into the processes and functions of your company and always look at doing things differently
- Embrace change and see it as an opportunity to develop and introduce new propositions
- Build a great team – thinkers, sellers, doers and controllers – create a culture where values and behaviours are aligned to delivering great service both internally and externally
- Condition your mindset – coping with the challenges that come with growth means a Believe You Can (BYC) state of mind is vital
- Live in the “Customer’s World” and deliver services and products that capture their need and voice. Build long-term relationship and keep coming up with new ideas to address their challenges.
- Disciplined systems and processes need to be put in place – KPIs that provide a real time state of business health are vital. Key your eye on cash and how you finance your company. Get expert help.
- Become great at selling and put the sales engine in place – sales are the lifeblood of any organisations, sell what you believe in as well as the products and services you offer.
- Find connectors that can provide answers to the challenges you face – getting experienced mentors, coaches and non executive directors working to raise the bar of performance are an essential ingredient of success
- Personal development is the ultimate source of competitive advantage - be aware of what you are good and bad at. Review how you are performing in relation to the Ten Silver Bullets !
CEO Winning PitchVisit the blog to read more from John >>>>