The Winning Sales Approach
Winning Sales Approach (W.I.S.A™) - an integrated system that links corporate strategy to tactical sales and marketing excellence. It embraces the importance of personal peak performance, attitude and behaviour. This approach emerged from the book written by John Leach (Pitch Perfect – Feel the Impact of a Winning Sales Approach, John Wiley & Sons Ltd 2004). This methodology underpins our accelerator process and uses a visioning technique known as “Orbit” and a strategy deployment process known as “Single Page Planning”. Many Business Link brokers have been introduced to this methodology.
