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INNOVATION
Innovative people and businesses perform better than those that operate against the background of business as usual. Winning Pitch prides itself on living, breathing and preaching the power and value of innovation to individuals and organisations. As Charles Darwin put it:It is not the strongest of the species that survives,
nor the most intelligent, but the most responsive to change
nor the most intelligent, but the most responsive to change
We have developed a wide range of both creative and innovative services that:
- Show individuals and companies how to turn ideas into revenue streams
- Map out a route to embedding a creative mindset to drive innovative activity
- Identify ways in which businesses move their strategy from “me too” to one that stands out from the crowd
- Allow existing businesses to redefine and reinvent their business model to enhance competitive advantage
- Show how to embed IP to drive competitive advantage and wealth creation
- Reduce time to market on launching new products and services
The growing importance of embracing innovation is widely accepted as being an important economic driver of the future. With this in mind Winning Pitch has successfully piloted and delivered innovation programmes targeted at SMEs and other regional and stakeholders:
- Helping businesses in declining markets to look at how they reinvent their business by moving up the value chain
- Supporting universities to commercialise their intellectual assets to generate new revenue streams
- Embedding innovative sales and marketing strategies within academic entrepreneurs – particularly those based in science parks and incubation units
- Helping start up entrepreneurs to assess how they take their ideas from mind to market
- Embedding innovative mindsets within school leavers to enable them to pursue their dreams and aspirations with a fresh perspective on life
Helping larger companies to innovate
As organisations and businesses get bigger, innovation and creativity often becomes the poor relation to innovation and creativity. This can drive stale behaviours and mindsets that are not conducive to original thought or new thinking. This can often lead to growth leveling off and in extremes decline. Winning Pitch has taken its expertise and delivered practical assistance to larger companies including those in the FTSE that want to avoid falling into the trap of neglecting innovative and creative practices. We will work with senior managers and teams to explore and implement tactics that will drive new thinking – this spans the spectrum of identifying new and adjacent markets, corporate venturing, new product development and global expansion. We also believe that individuals are the source of innovative so we will work one to one with staff to get them thinking and working differently. Contact Steve Young at: s.young@winning-pitch.co.uk











