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F.B.I.E. Communicating Value Propositions
F.B.I.E™ (Features, Benefits, Impact, Evidence) – This tool provides a highly effective mechanism for communicating value propositions. Research shows that over 60% of entrepreneurs cannot clearly articulate their point of difference. This methodology provides a template and a way of communicating what’s on offer. This tool has been successfully embedded within many growth coaching sessions and has transformed the way in which entrepreneurs pitch to customers and financiers.