Observatory Information

The Observatory is Winning Pitch’s market research arm, which studies entrepreneurial

excellence, behaviour and practice as well as identifying the key economic and social factors

in creating sustainable entrepreneurial communities. The insights gained provide Thought

Leadership to shape the strategic thinking and funding deployment plans of both businesses

and local and regional government agencies to help them secure the optimum impact and

return on their investment in economic development.

This has allowed Winning Pitch to both influence the strategy of government agencies and to

deliver the right solutions for specific geographic regions and clusters of specific business

types within them. In the private sector the same approach has been used to influence sales

strategies and tactics.

This unit is planned to account for 11% of the Company’s revenue in the current financial

year. An online research capability will be developed in the coming 12 months to increase

the capability and, hence, revenue potential of this area.