Growth Strategy

Winning Pitch is a young business that has identified and operates a profitable business

model that has yet to be fully exploited in terms of scale and leverage. Its market positioning

and contracts already secured give the Directors confidence in the Company’s prospects.

Winning Pitch’s growth strategy is based around informing its target market of the best

practices in entrepreneurial development, whilst taking advantage of new technologies to

deliver content to them. Winning Pitch currently delivers its services through coaching,

consultancy and workshop methods. While these have been shown to be effective for

clients, produce the required returns for the funding agencies and are profitable for the

business, what were mass audiences are becoming a mass of audiences. Therefore, as

new communication technology becomes more widely adopted, the Directors believe that

the new delivery techniques being developed, particularly through Winning Pitch TV, will

allow Winning Pitch to deliver its content efficiently to this mass of audiences

Winning Pitch’s vision is to create connected and engaged communities of companies and

individuals, to whom the Winning Pitch services can be delivered to help sustain their

improved performance. The Directors believe that the convergence and bundling of different

services and delivery methods, while allowing economies of scale, will also allow

personalised content or service to be delivered to the individual. In implementing this, it will

seek to combine the provision of interactive content over the internet with in person

mentoring skills.

Following this approach will provide Winning Pitch with the opportunity for greater revenue

generation and reduce the time for providing new content and services to customers. In

addition, it will provide the ability to form closer relationships with the customer allowing them

to better identify their needs and, by satisfying them, grow the business further.

Adopting this growth philosophy, Winning Pitch’s organic growth strategy in the next 12

months is:

Delivering the benefits of cross-selling from Observatory, to Entrepreneurial Solutions to Winning Pitch TV.
Observatory – expanding the service offering and geographic reach using current methods, but also

developing online research tools and techniques. The online business will extend the service into new sectors
and provide opportunities for greater scale in terms of project size and continuous research projects,

whereas the current revenue profile is ad-hoc work. The Directors intend that Winning Pitch will develop

business expertise in specific clusters, including creative media and lifesciences and environmental, by

combining new domain knowledge with existing expertise.
Entrepreneurial Solutions - a roll-out programme of establishing the Winning Business Academy™ in key

towns and cities across the UK. A target of four new Academies per year for the next three years has been

set with two already contracted for the current financial year. This will use the current, proven model but also

embrace new technologies for content and delivery, to expand the audiences and audience reach in each

Academy, creating greater revenue potential.
Winning Pitch TV – WPTV intends to provide a broadcast channel for distribution of the Winning Pitch content

using video content over the internet. Specific targets have been set in terms of production hours for the next

12 months, to assist in building a profitable standalone business. It is believed that delivery of this content

currently delivered via DVD will move to delivery via the internet. This will secure an opportunity to

differentiate the Winning Pitch customer experience, providing bitesize learning and making the Winning Pitch

delivery more interactive and personalised.

In addition to the above organic growth strategy, the Company will seek appropriate

acquisitions to increase its skill set and broaden its geographical coverage in the UK and

Europe. Any such acquisitions may be made, at least in part, by satisfying the consideration

by the issue of shares in the Company. The PLUS market listing will help to facilitate this

acquisition strategy.