About WP Observatory
Supporting Winning Pitch's consultancy programmes is our research arm,The Observatory. The Observatory provides added value research and analysis services to both public and private sector clients and acts as the laboratory for the development of new management tools and
techniques for the business as a whole.
Our research projects tap into the rich sources of information available to us from our consulting programmes and our national and international partners, to provide clear insights around the barriers to growth faced by small businesses, offering highly practical recommendations on how to overcome them.
Services
For the public sector we help to inform business and enterprise support policy by:
Mapping sector activity
Evaluating impact of existing growth, innovation and skills provision
Researching SME needs
Business and skills programme design
We have particular expertise in researching and understanding the SME high growth landscape. Winning Pitch has developed a product to assist public sector business support bodies gain an in-depth understanding of high growth activity in their geography or sectors. With public sectors increasing interest in high growth businesses and the role they play in economic development the HiQ index can help to:
Understand the level of high growth activity in a particular area
Potential high growth companies – who are they?
General state of the SME environment in a given region or sector
Inform business support initiatives, programmes and measures
In the private sector the observatory helps to support businesses gain a greater insight and understanding of their market place and customers. We have particular expertise in providing intelligence that can support strategic implementation:
Market and sector analysis
Customer needs
New product analysis and feasibility
Commercial feasibility
Competitive positioning
Route to market
The Observatory also conducts its own in house research into entrepreneurial excellence – it particular. We have an ongoing programme of monitoring the strategies, tactics and behaviours of high growth businesses. This helps to inform the development of new products that drive – growth, innovation and skills development.
