The memorable principle states that we remember the things that are outstandingly different. For example, if you go to Paris you remember the Eiffel Tower. How can you apply this in a world that is becoming increasingly competitive?
Doing something or giving something that was not expected leaves a big impression
Going the extra mile and providing an astonishing experience spreads like a virus
Rapid response and great levels of customer service leaves a lasting impression on customers
YOU make the difference
70% of a customers decision to buy is based on personal chemistry
People make the difference - personalities make life exciting and fun
Product knowledge and detailed understanding of customer needs, demonstrates credibility
Just caring about what you do makes a difference - customers love it!
When you deliver a great service customers will go and tell their friends - your customers will become an extended sales force
Draw up a list of things that will make your next customer interaction memorable - throw creativity at problems not money!