Measurement and control

Just like the instrument panel on an aeroplane – there will be a number of key dials that you will need to constantly monitor for efficient and effective running of your business – have you clearly defined what you need to monitor and which key performance indicators are crucial:

• Sales and quotations

• Profitability

• Sales pipeline

• Costs and purchases

• Customer satisfaction

• Cash flow

• Staff performance

Be sure that you have worked out what you need to be measuring. No one likes surprises – efficient back office systems are crucial to the smooth running of the business.