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Measurement and control

Just like the instrument panel on an aeroplane – there will be a number of key dials that you will need to constantly monitor for efficient and effective running of your business – have you clearly defined what you need to monitor and which key performance indicators are crucial:

  • Sales and quotations

  • Profitability

  • Sales pipeline

  • Costs and purchases

  • Customer satisfaction

  • Cash flow

  • Staff performance

Be sure that you have worked out what you need to be measuring. No one likes surprises – efficient back office systems are crucial to the smooth running of the business.

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