If you are doing things differently then you will have some so called 'intellectual property'. It's part of what gives you your edge in the marketplace. So protect it - before someone else steals it. Examine the possibility of using patents, design right, registered design, trademark, copyright and confidentiality agreements. Sure there is a price tag - but investing in IPR protection may be one of the best investments you ever make. It's not just for the big companies. Moreover don't leave it too late - competitors can and do access your IPR much earlier than used to be the case, they just go on your website! Counterfeiting is a colossal industry in its own right - bigger than the national income of most countries. IPR protection isn't perfect - but counterfeiters are like most criminals, they tend to go for the easy targets i.e. those with no protection. So protect your intellectual property, your crown jewels.