Actions speak louder than words!
That's why when we win a major new order, secure a new blue chip customer account, break through the £1 million turnover barrier or achieve some other, notable, customer related success - we should celebrate!
Nothing overly elaborate or expensive is needed - just a small celebration at lunchtime or at the end of the day with a few cakes or a glass of wine. The message this sends out within your company is loud and clear - customer focus really does matter, delighting customers and making breakthroughs in the market is what business is really all about.
All too often we don't celebrate our successes - but we do highlight our failures and point the finger of blame. Then we wonder why people don't go the extra mile for our customers.
Give it a try. Celebrate success - you might just find more success will then come your way.